CMCoE // Unofficial satire. Serious preservation.

Institutional memory // curated public collection

Permanent Contract File

The jokes may be absurd. The records must be accurate.

2020-08-18 // day precision

Founding-day Brand Name / Or Equal tiger meme

Posted by Dan Cary

Original source text

Two photographs of men tending or holding tigers, labeled BRAND NAME and OR EQUAL.
Approved display derivative

Original source (access may be restricted)

Editorial interpretation

The two tiger photographs turn "brand name or equal" into a procurement joke. Facebook group history records the creation of DoD Contracting Memes on August 18, 2020; this image appears in the owner activity log on that day. Creation and a cover-photo change share its displayed 7:22 AM time. It may be the founding cover image. The timezone and its status as a cover event versus an ordinary discussion post remain unresolved. It is the earliest source located in this investigation. No separate caption was visible. Source review: October 14, 2026. Facebook displayed 0 comments; 0 selected founder comments were retained privately. This public page does not reproduce the complete discussion. Display headings, image descriptions and this historical context are AI-assisted editorial interpretation; the original caption and preserved image are separate source material. Public images are display derivatives of preserved Facebook-served files.

Topics: Early Years, group origins, brand name or equal, requirements, procurement humor